The future color steel consumption market will return to its essence - safety will become the core standard and consumption trend for consumers to choose color steel products. Whoever can make color steel products safe and convenient will become the industry
standard and leader.
The emergence of many small color steel plate enterprises and the maturity of the market and the specialization of consumers in the industry have brought unprecedented challenges and opportunities to the color steel plate industry. Many color steel plate enterprises have realized that the specialization of consumers will inevitably result in higher safety requirements for color steel plate products.
People's consumption concept of color steel products and consumer groups are changing color steel products from the past to pursue luxurious exquisite door panels, ceiling for practical needs. Consumers need to be fast, time-saving and space-saving in the use process. Therefore, in recent years, color steel products have become popular and have entered more and more families, including luxury suites, five-star hotels, ordinary suites and civilian families. The color steel products are increasing at an average rate of 20%~25%. This gives us a lot of room for the color steel plate market.
New Growth Points in the vast Rural Areas and Second-tier Cities
The new growth point is in the vast rural areas and second-tier cities. With the process of urbanization required by the state, more and more farmers will become urban residents. Applicable color steel plate will become their important choice. Their consumption capacity will gradually emerge, improving the living environment and improving the quality of life is becoming an urgent need for urban residents. Therefore, the color steel plate manufacturers may as well target the market positioning in the second-tier cities and the vast rural areas, where great achievements can be made.
Research and development of high-end products. For some high-end customers, develop high-end products to meet high-end needs. 2. To meet the needs of rural and ordinary customers, simple products suitable for sale are designed and provided to meet the needs of ordinary families and users. 3. Variable energy is suitable for all kinds of households. Almost all domestic color steel plate manufacturers, including engineering orders, are custom-made.
Color steel plate products conform to the national industrial policy
Colored steel products are the necessities of people's life. The advantages of energy saving, water saving and environmental protection conform to the trend and become the necessities of people's life. At the same time, it conforms to the national industrial policy and should be vigorously developed to meet the market demand.
Three Steps of Innovative Marketing Scheme for Color Steel Plate Manufacturers
Firstly, we should pay close attention to product innovation, broaden the innovation of single product style from the perspective of marketing, and strive to improve the innovation of product category.
Second, the innovation of marketing ability. The marketing of color steel plate manufacturer can no longer be based on the advertisement of pure brand innovation. It is necessary to change the marketing angle and do a good job of product marketing channel from the trinity of "brand, product and marketing". From product, brand to marketing, the service innovation of color steel plate market is also critical nowadays.
Third, micro-innovation is a refreshing agent for the development of color steel plate manufacturers. It may not have a great impact on marketing directly, but a series of "micro-actions" will bring great long-term benefits to the promotion and marketing of Pinpi. In fact, the cost of such micro-innovation is very low, as long as through brainstorming, the appropriate combination of social hot spots and brand innovation will have a great impact.