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奋力开拓市场终端 加速谋划全球布局 马钢汽车板首次进入欧洲市场

返回列表 来源: 发布日期: 2020.01.19

奋力开拓市场终端 加速谋划全球布局 马钢汽车板首次进入欧洲市场

天物彩板各大彩板销售——马钢彩涂卷最新报价_马钢彩涂板经销商等请拨打网站上方电话免费咨询

日前,记者从该销售公司获悉,马钢镀锌、冷轧汽车板产品已于2月23日从常熟港离岸抵达西班牙毕尔巴鄂,这是马钢汽车板首次进入欧洲市场。

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近年来,随着钢材价格的下降,边际利润相对较高的板材产品,特别是汽车板材,成为众多钢铁企业眼中的“甜饼”。作为国内汽车板生产企业的后起之秀,马钢汽车板正在努力开拓国内市场,并逐年增加销量。同时,积极规划海外市场布局,始终致力于寻求稳定的海外终端,为马钢汽车板争取更大的生存空间。凡事等待的人都会遇到。去年,马钢赢得了通过其在欧洲的贸易渠道向西班牙公司介绍马钢产品的机会。由于与中国企业长期的业务合作,以及宣传片中对马钢汽车板产品的良好第一印象,马钢迅速伸出了“橄榄枝”,向马钢发送了380吨试生产订单。为了表示诚意,他们表示,这一订单没有索赔,如果效果良好,将继续增加订单。对于这一小而重要的订单,从接到订单后的技术评估,到中间环节的商务谈判,再到生产过程中的密切跟踪,马钢研究所产销部门高度重视,密切配合,有效衔接,并成功完成了这个高含金量的订单,涵盖了车身所需的所有零件。

据了解,除欧洲市场外,马钢销售团队已与亚洲、巴基斯坦、印度汽车覆盖件终端客户达成初步合作意向,马鞍山钢铁股份有限公司汽车覆盖件全球化步伐正在加快。

A few days ago, the reporter learned from the sales company that 380 tons of galvanized and cold-rolled Magang auto sheet products had arrived in Bilbao, Spain, offshore from Changshu port on February 23, marking the first time that Magang auto sheet entered the European market.

In recent years, with the decline of steel price, the plate products with relatively high marginal profit, especially the automobile plate, have become the "sweet cake" in the eyes of many steel enterprises. As a rising star in the domestic automobile board production enterprises, Magang automobile board is striving to explore the domestic market and increase its sales volume year by year. At the same time, it is actively planning the layout of overseas market and is always committed to seeking stable overseas terminals to strive for greater living space for Magang automobile board. Everything comes to him who waits. Last year, Magang won the opportunity to introduce Magang products to Spanish companies through its trading channels in Europe. Due to the long-term business cooperation with Chinese enterprises and the good first impression of Magang's automobile board products in the promotional film, the company quickly extended its "olive branch" and sent 380 tons of test orders to Magang. In order to show their sincerity, they said that this order is free of claims and will continue to add orders if it works well. For this small but significant order, from the technical evaluation after receiving the order, to the business negotiation in the middle link, to the close tracking in the production process, the production and marketing departments of Maanshan Iron and Steel Research attach full importance to, closely cooperate with and effectively link up, and successfully complete this high gold content order covering all parts required by the car body.
It is understood that in addition to the European market, the sales team of Maanshan Iron and Steel Co., Ltd. has reached a preliminary cooperation intention with the end customers of automobile panels in Asia, Pakistan and India, and the pace of going global for automobile panels of Maanshan Iron and Steel Co., Ltd. is accelerating. (contributed by Magang daily, Zhang Hong, Tang Mei)
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