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彩钢板市场危机不断 企业如何“稳如泰山”

返回列表 来源: 发布日期: 2019.08.29

彩钢板市场危机不断 企业如何“稳如泰山”

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近年来,国内建材行业在这场势不可挡的洗牌浪潮中,人才、资本相对匮乏的企业在市场竞争中不可避免地处于劣势。在复杂多变的市场环境下,潜在风险逐渐增大,许多企业在不知情的情况下走在破产边缘。有色钢板企业也需要了解形势,理性应对市场的所有挑战,远离破产危机。

竞争压力上升频繁导致彩钢板关闭在“新常态”下,我国经济由高速增长向中高速增长转变。在这样的背景下,许多彩钢企业或损失利润以保证销售,或冲刺渠道进行大规模订货会,很难生存下来。2017年,由于消费疲软、供需不平衡、电子商务冲击等多种因素,许多中小彩钢企业在寒风中瑟瑟发抖。

宏观环境方面,国内经济形势不乐观,房地产低迷,大型基础设施项目停滞,彩钢产品总销量下降。同时,在经销商层面上,近几年来,市场一直在疯狂扩张,经销商被迫租赁多个市场。在同样的商业环境下,随着市场低迷,租金负担增加了一倍,并日益突出。商人减少了商店的规模,转移或关闭;大多数商店都处于冷场,销售人员比顾客多,商店数量急剧下降。
部分彩钢企业濒临破产
尽管“一带一路”下的海外市场“风光旖旎”,以及三四线市场的兴起,但整体市场的“休眠”仍使许多彩钢板企业频频行动,收效甚微。在当今风险越来越大的市场环境下,一些彩钢公司已经陷入破产的边缘:
首先,它是资金短缺的企业。知攻不知防是许多中小型彩钢企业的常见缺陷。许多老板习惯于杀戮,狂热地探索渠道,失去原有的行业稳定性,忙于扩大生产能力和收紧布局。但是,企业的总体环境不景气,竞争对手激增,投入产出比不平衡,企业充分利用了自身优势。他破产了。
二是没有核心技术优势的企业。如果市场是一场战争,彩钢企业的研发设计能力就是装备。在白热化的竞争市场中,彩钢企业要想赢得市场,就必须保证设备的改进。此外,对电子商务过于迷信的企业是极其危险的。在互联网大潮下,许多彩钢企业纷纷“震惊”,甚至有些企业“弃甲”,不顾实体店拥抱电子商务的利益。从长远来看,电子商务将实现线上线下产品价格的整合,最终实现线上消费和线下体验。这是在厂商利益分配协调的前提下进行的。忽视这一点,将导致商业利益的丧失。

当前彩钢市场中,随着劳动力成本的不断上涨、租金的压力以及彩钢品牌的不断增加,企业发展的压力也陷入了更加尴尬的境地。在这种情况下,彩钢企业对市场危机的认识尤为重要。在市场环境下,随着破产浪潮的持续,彩钢板企业仍然需要首先认清自己,以便有目的地发展,避免破产风险。

In recent years, the home building materials industry in this irresistible wave of shuffling, talent, capital relative lack of enterprises in the market competition inevitably at a disadvantage. In the complex and changeable market environment, potential risks are gradually increasing, and many enterprises have been walking on the edge of bankruptcy without knowing it. Coloured steel plate enterprises also need to understand the situation, rationally respond to all the challenges of the market, away from the crisis of bankruptcy.
Coloured Steel Plate Closing Frequently Caused by Rising Competitive Pressure
Under the "new normal" situation, China's economy has changed from high-speed growth to medium-high-speed growth. In this context, many color steel plate enterprises or lost profits to insure sales, or sprint channels to engage in large-scale order meeting, very difficult to survive. In 2017, many small and medium-sized color steel plate enterprises shivered in the cold wind due to multiple factors such as weak consumption, unbalanced supply and demand, and shocks from e-commerce.
In terms of macro-environment, the domestic economic situation, the environment is not optimistic, the real estate is depressed, large-scale infrastructure projects are stagnated, and the total sales of color steel products are reduced. At the same time, at the dealer level, in the past few years, the market has been expanding wildly, and dealers have been forced to rent many markets. Under the same business situation, the rent burden has doubled and become increasingly prominent with the market downturn. Businessmen have reduced the size of stores, transferred or closed; most of the stores are in the cold, with more salesmen than customers, and the number of stores has dropped sharply.
Some color steel plate enterprises are on the verge of bankruptcy
Despite the "good scenery" of the overseas market under the "belt and road", and the rise of the three or four line market, the "dormancy" of the overall market still causes many color steel plate enterprises to act frequently and with little effect. In today's increasingly risky market environment, some color steel companies have fallen into the brink of bankruptcy:
Firstly, it is cash-strapped enterprises. Knowing attack and not knowing defense are common failings of many small and medium-sized color steel plate enterprises. Many bosses are accustomed to killing and killing, fanatically exploring channels, losing their original industry steadfastness, busy with expanding production capacity and tightening layout. However, the general environment of enterprises is depressed, competitors are surging, the ratio of input to output is unbalanced, and the enterprises have taken full advantage of themselves. He died of bankruptcy.
Secondly, enterprises without core technological advantages. If the market is a war, the R&D and design capabilities of the color steel plate enterprises are equipment. In the white-hot competitive market, if the color steel plate enterprises want to win the market, they must ensure the improvement of equipment. In addition, enterprises that are too superstitious about e-commerce are extremely dangerous. Under the Internet tide, many color steel plate enterprises have "shocked" one after another, and even some enterprises "discarded their armor", regardless of the interests of physical stores embracing e-commerce. In the long run, e-commerce will realize the integration of online and offline product prices, and ultimately realize online consumption and offline experience. This is on the premise that the distribution of manufacturers'interests is well coordinated. Ignoring this point, it will lead to the loss of business interests.
In the current color steel market, with the rising labor costs, the pressure of rent and the ever-increasing color steel brand, the pressure of enterprise development has also fallen into a more embarrassing situation. In this case, it is particularly critical for the color steel plate enterprises to understand the market crisis. In the market environment with the continuous wave of bankruptcy, the color steel plate enterprises still need to recognize themselves first, so that they can develop purposefully in order to avoid the risk of bankruptcy.

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