In recent years, the home building materials industry in this irresistible wave of shuffling, talent, capital relative lack of enterprises in the market competition inevitably at a disadvantage. In the complex and changeable market environment, potential
risks are gradually increasing, and many enterprises have been walking on the edge of bankruptcy without knowing it. Coloured steel plate enterprises also need to understand the situation, rationally respond to all the challenges of the market, away
from the crisis of bankruptcy.
Coloured Steel Plate Closing Frequently Caused by Rising Competitive Pressure
Under the "new normal" situation, China's economy has changed from high-speed growth to medium-high-speed growth. In this context, many color steel plate enterprises or lost profits to insure sales, or sprint channels to engage in large-scale order meeting, very difficult to survive. In 2017, many small and medium-sized color steel plate enterprises shivered in the cold wind due to multiple factors such as weak consumption, unbalanced supply and demand, and shocks from e-commerce.
In terms of macro-environment, the domestic economic situation, the environment is not optimistic, the real estate is depressed, large-scale infrastructure projects are stagnated, and the total sales of color steel products are reduced. At the same time, at the dealer level, in the past few years, the market has been expanding wildly, and dealers have been forced to rent many markets. Under the same business situation, the rent burden has doubled and become increasingly prominent with the market downturn. Businessmen have reduced the size of stores, transferred or closed; most of the stores are in the cold, with more salesmen than customers, and the number of stores has dropped sharply.
Some color steel plate enterprises are on the verge of bankruptcy
Despite the "good scenery" of the overseas market under the "belt and road", and the rise of the three or four line market, the "dormancy" of the overall market still causes many color steel plate enterprises to act frequently and with little effect. In today's increasingly risky market environment, some color steel companies have fallen into the brink of bankruptcy:
Firstly, it is cash-strapped enterprises. Knowing attack and not knowing defense are common failings of many small and medium-sized color steel plate enterprises. Many bosses are accustomed to killing and killing, fanatically exploring channels, losing their original industry steadfastness, busy with expanding production capacity and tightening layout. However, the general environment of enterprises is depressed, competitors are surging, the ratio of input to output is unbalanced, and the enterprises have taken full advantage of themselves. He died of bankruptcy.
Secondly, enterprises without core technological advantages. If the market is a war, the R&D and design capabilities of the color steel plate enterprises are equipment. In the white-hot competitive market, if the color steel plate enterprises want to win the market, they must ensure the improvement of equipment. In addition, enterprises that are too superstitious about e-commerce are extremely dangerous. Under the Internet tide, many color steel plate enterprises have "shocked" one after another, and even some enterprises "discarded their armor", regardless of the interests of physical stores embracing e-commerce. In the long run, e-commerce will realize the integration of online and offline product prices, and ultimately realize online consumption and offline experience. This is on the premise that the distribution of manufacturers'interests is well coordinated. Ignoring this point, it will lead to the loss of business interests.
In the current color steel market, with the rising labor costs, the pressure of rent and the ever-increasing color steel brand, the pressure of enterprise development has also fallen into a more embarrassing situation. In this case, it is particularly critical for the color steel plate enterprises to understand the market crisis. In the market environment with the continuous wave of bankruptcy, the color steel plate enterprises still need to recognize themselves first, so that they can develop purposefully in order to avoid the risk of bankruptcy.